Flying Flea Media
About 30th Oct '24

The philosophy of Flying Flea

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The philosophy of Flying Flea

Flying Flea

Flying Flea, endorsed by Royal Enfield, is the electric vehicle brand that is an expression of Royal Enfield’s commitment to keep moving forever forward. Operating at the intersection of technology and lifestyle, Flying Flea is not just a new division but a completely fresh start in every respect; when we say this is a city+ platform, this is to say Flying Flea allows riders to break free to and from the city with a truly moving and visceral riding experience.

An evolution of Royal Enfield’s 120+ years philosophy of Pure Motorcycling, Flying Flea as a brand draws inspiration from the 1940 Royal Enfield Flying Flea motorcycle, an engineering marvel that was purpose-built to be air-dropped by parachute. Built to deliver a smart, nimble and agile ride experience, the Flying Flea is a sophisticated mix between authentic design and cutting edge technology, infused with the inimitable feel and style typical to Royal Enfield motorcycles. Looking to drive the next 100+ years of pure motorcycling, Flying Flea’s first products will be the classic-styled FF-C6 followed by the scrambler-styled FF-S6, both expected by early 2026.

The Flying Flea team within Royal Enfield, boasts of a class-leading team of more than 200 engineers in the UK and in India, allowing Flying Flea to develop its own motor, battery, BMS and custom software for its line of connected electric vehicles. With more than 28 patent applications filed for native and connected applications, end-to-end technology for the Flying Flea has been developed in-house, in partnership with industry-leading experts and brands. The brand will also be setting up an exclusive EV manufacturing space within its manufacturing facility at Vallam Vadagal. 

For further media information please contact your local market agency or the global media office for Flying Flea at hello@flyingfleamedia.com